About us

We believe that every runner deserves personalized and adaptive guidance in achieving their goals.
2023

Year founded

1500+

Vortza runners

75.000+

Workouts

3500+

Goals set

We are runners with a passion for data.

Experts in data

With a proven track record in data science, we want to improve our sport with meaningful guidance driven by in-depth data analysis.

Motivated by ambition

As runners, we constantly monitor and improve our training routine in order to achieve our goals.

Meet our team

Jonatan

Driven by sport data, Jonatan decided to start analysing his own sport data 10 years ago.


Current Vortza models and analysis are the result of years of research and testing.

Current goal
10k in 38min

Mark

Interested and skilled in utilizing the added value of data, Mark implemented data solutions in different industries.

Experienced in running trying different training methods motivates Mark in creating a healthy, personalized, and fuss free approach for all runners.

Current goal
21k in 1hr 22min

How the Vortza algorithm evolved

How the Vortza algorithm evolved

2016

First analysis was done on personal Strava data in order to get insights in our personal training routine.

2018

Sports data platform was build in spare time and usable for others, Fithaxx was born.

2020

First 1000+ users are using the insights in their training routines. Besides, more features were introduced that supported the runner to train smarter.

2023

The Vortza app was developed and connected to the intelligence of the sports data platform. Several training algorithms were built for 5km, 10km, Half marathon and Marathon. Vortza was released to the app stores.